Evgeny Jake Berzon
Summary: A senior level product and marketing manager with hands-on business, IT, software and engineering experience.
∑ Budgets for Total Cost of Ownership and successfully motivates teams to achieve stated P&L goals. Professional Scrum Master certified product lifecycle manager with experience in strategic and pragmatic marketing. Employs CMMI Institute best practices in Agile, traditional, matrix and mixed environments to multi-task, prioritize and resolve issues managing teams, projects, products and programs.
∑ Engaging communicator and savvy negotiator with a can-do attitude and excellent written and verbal communication skills. Able to prepare and effectively deliver top-notch executive management, internal and external customer presentations at a momentís notice. Published in professional magazines, newspapers, and online publications.
∑ Self-motivated quick learner with strong analytical skills, innate need for continuous improvement and a passion for paradigm shifting technologies. Holds a B.S. in Electrical Engineering and Computer Science from University of Colorado, Boulder, CO and an M.S. in Electrical Engineering from University of Minnesota. Completed numerous graduate level business, certificate and continuing education classes and programs.† Recognized for inventiveness, performance and excellence with awards, honors, certificates and patents.†
International Quality Software Products, LLC, Denver, CO (12/01 - Present)
Business and Technical Consulting
∑ Restructured company operations to more than double revenues and to return to profitability in less than 12 months by updating processes and policies, automating tasks and introducing controls and cutting costs.
∑ Took to market a community service organization that included an infotainment portal, a newspaper and an event planner.
∑ Wrote custom PHP scripts, optimized database design and implemented a complete system that dynamically displays large volumes of transactional data efficiently, using minimal server hardware.
∑ Performed MySQL database management and maintenance, administered Windows and Linux servers, created Drupal CMS based websites, applied security patches and placed advertisement for clients.
∑ Served on boards of non-profit organizations and as an advisor for a book on financial markets.
∑ Major customers included Mark Cubanís Bailout Sleuth, Comcast, New York Life, San Francisco Opera, LA Kings, UC Berkeley, Monterey Institute for International Studies, UCLA, University of Southern California, Investment Management Associates, Clear View Townhomes and Baraban.Com
Brokat Mobile Technologies, San Jose, CA (7/00 - 12/01)
Director of Product Management
∑ Full responsibility for all of company's Beaverton, OR based products Ė $25 million in sales, including budgets, product strategy and product roadmaps.
∑ Lead an Oregon-based team of 54 engineers and three product managers to deliver world class Application Server, Object Cache, Mobile and Digital Rights Management Products.
∑ Enabled mobile wallet, alerts and other data services to work with regular non-data voice plans.
∑ Created and lead a cross-functional team geographically distributed in Germany, Spain, Oregon and California.
∑ Worked closely with the CEO, CTO and the VP of Marketing to define the company.
∑ Created investor presentations and interactive product demos for potential investors.
∑ Supervised generation of MRDs and competitive analysis of current offerings, using internal and external secondary as well as hands-on primary research.
∑ Evaluated current product offering and product plans relative to competition. Reviewed PRDs for consistency with MRDs.
∑ Negotiated licensing deals and technical product and general business partnerships with First Data, Sun, Microsoft, VeriSign, AmDocs, WebGain and others.
Inc., Campbell, CA
(10/98 - 7/00)
Senior Product Manager
∑ P&L responsibility for all Talk City community products, including clubs and homepages.
∑ Rolled out a new product integration strategy and implemented viral marketing strategies to help keep costs down, while steadily growing revenues by over 25% per quarter.
∑ Established a closed-loop product planning process, including members of cross-functional teams and result tracking to create product roadmaps and MRDs.
∑ Built and managed activities of cross-functional team (engineering, community, marketing, business development, finance) to take products from cradle to grave, communicating continuously with all team members.
∑ Defined requirements for internal research focus groups, surveys, polls and customer interviews. Used Personify to effectively beacon pages and identify user behavior. Analyzed internal and third party research to enhance product usability and add value to identified customer segments.
∑ Performed competitive analysis of current offerings, using internal and external secondary, as well as hands-on primary research. Evaluated current product offering and product plans relative to competitions'.
∑ Defined product launch plans and strategy to ensure success of all Talk City community products in the marketplace. Created plans for product lifecycle extension.
∑ Performed ROI calculations and revenue forecasts for future products, monitor performance and make adjustments to product plans based on results.
∑ Found creative ways to increase inventory available in high CPM targeted areas and brought innovative revenue opportunities to increase consumer products revenue.
∑ Facilitated product-brainstorming sessions. Managed creation of product plans into formal MRDs, and through PRDs to released products. Insured effective communication of product requirements to Engineering, Creative and Quality departments.
∑ Worked with business development and OEM product management to negotiate partner contracts that enhance Talk City Homepage product value.
∑ Established use of internal reporting tools to measure performance. Applied secondary media measurement research by Media Metrix to ensure effective online and offline campaigns.
∑ Presented product pitches to upper level executives of Excite, Kodak, Hearst Media and other potential technology investors.
NEC Electronics, Inc., Santa Clara, CA (11/95 - 10/98)
Strategic Marketing Manager ŗ †Senior Product Marketing Manager
∑ Led NEC strategic marketing efforts in the RAID mass storage semiconductor arena. Built and matrix managed a cross-functional team to screen potential partners on technical and business basis and to create supplier agreements.
∑ Partnered with DataPath engineers to take products from cradle to customer design wins. Oversaw creation of collateral, including customer presentations, specifications, sales FAQs and marketing brochures. Worked with legal department and outside legal counsel to file data channel related patents.
∑ Participated in the 1394, SCSI and FC international standards processes. Represented NEC at the IDEMA test and measurement group activities. Introduced fledgling concepts that evolved into Internet SCSI (iSCSI) and FC over Ethernet (FCoE), enabling modern day cloud storage concepts.
∑ Built up an internal lab to support EPRML data channel products. Developed 1394, MR preamp and data channel marketing plans and proposals. Created and presented training, technical and marketing presentations on interface technology and data channels.